The Times They Are A-Changin’—Bob Dylan

dyaln_640x400Though Bob Dylan sang the lyrics to The Times They Are A-Changin’ in 1964 to reflect the social unrest of the time he could have been singing about the golf equipment business today.

The trials and tribulations of golf equipment manufacturers and retailers have been well reported with Dicks Sporting Goods (NYSE:DKS) purchasing Golfsmith out of bankruptcy and Nike’s (NYSE:NKE) decision to withdraw from the club market receiving the most attention. At the same time two of the largest club makers are undergoing major changes.

Potentially the sale to the public of Acushnet, makers of the number one ball brand Titleist and the number one golf shoe FootJoy, will have an impact that could be more far reaching.

Owners Fila Korea Ltd. and an investment group led by Mirae Asset Private Funding purchased Acushnet from Fortune Brands in 2011 for $1.23 billion and will not relinquish their entire ownership in the initial public offering only selling roughly one-third of their shares. The prospectus also states the proceeds from the public stock sale will not be used by Acushnet to reduce debt or for product development but retained by Fila and the others.

Fila also has told Pulse News in Korea they have plans to purchase more shares, up to 50 percent, from other current shareholders to keep control of the company.

As a publically traded company Acushnet (NYSE:GOLF) will be making decisions differently than when privately owned. The pressure from investors will place them in the same position as every other public company. Quarterly results will be closely scrutinized and management decisions will be made in light of that attention.

In other publicly-held corporations long-term strategy may be compromised for the sake of short term profits. One of the most obvious areas of change could be the balance of profits retained by the company to fuel growth and the amount distributed to stockholders. It wouldn’t be the first time short term decision making overrode long term product development.

TaylorMade Golf owned by adidas is for sale and after six months no deal has been signed leading some to ask why. Adams Golf and Ashworth brands will likely be included in any deal. Adidas CEO Herbert Hainer said in May, when the possibility of a sale was being investigated, they wanted to concentrate on other divisions of the company with better prospects for growth. A reason essentially the same as that given by Nike in August when they decided to leave the club business.

It may or may not be significant but TMaG has not announced any new models for the 2017 season even though during late summer and fall all the other makers are introducing their latest. TMaG has the leading driver on the PGA Tour and has the largest selling iron model, the M2, on the market so it would be expected new clubs would be introduced at this time or at least an announcement there would not be new club models for 2017.

One interesting possibility is, if the Acushnet IPO is popular with investors, TaylorMade could be seen as a more attractive acquisition.

The Dick’s/Golfsmith deal for a reported $70 million remains to be finalized and as yet unresolved is how many of the Golfsmith stores will remain open and if Dick’s other specialty retailer Golf Galaxy will assume Golfsmith locations. Dick’s bought another competitor, Sports Authority, also in bankruptcy earlier this year.

Stay tuned. The Acushnet IPO is Friday the 28th, more news about TaylorMade’s fate will surely be coming and Dick’s decisions about Golfsmith will to a large degree set the pattern for big box retailers.

Woods Not Out of the Woods

woods_2015_wyndhamThe last time Tiger Woods played a competitive event was the 2015 Wyndham Championship 14 months ago. He finished in a tie for 10th place. His last win was two years and two months ago at the World Golf Championships-Bridgestone Invitational. His last major victory was the 2008 U.S. Open. He will be 41-years old in December.

But when he announced his plans to play in the Tour’s Safeway Open this week fans were excited and the media seemed to talk about nothing else.

Everyone asked the same question. Could he recapture the magical game that resulted in 79 Tour victories with 14 majors?

Those not able to be at Silverado Resort’s North Course were making plans to watch the first two rounds on the Golf Channel when the dream pairing for his comeback was to be with longtime rival Phil Mickelson. Crowds on the course would have been multiple layers deep on every hole since, according to a report on, ticket sales for the Napa Valley event had doubled compared to last year.

However, fans, tournament sponsors and advertisers had to face the fact of Woods’ withdrawal on Monday when he posted a statement on saying his body was fine but his game wasn’t ready to compete against the best in the world…yet.

Speculation raged. Woods wasn’t pleased with his long game, unsure of his short game, struggling with his putter, etc. But of course that’s all it was, speculation. It’s intriguing to ask though if during his recent intensive preparation chips and pitches were exhibiting the chunks and blades of late 2014 and part of 2015.

In any event, regardless of the uninformed guessing one thing is for sure the 15th club he always had carried would no longer be there.

That club was intimidation, the same as Jack Nicklaus carried in his prime. It has been said of Nicklaus, “He knew he was going to beat you. You knew he was going to beat you and he knew that you knew he was going to beat you.”

Woods brought that same confident aura to the first tee in every tournament and though he might not win competitors always wanted to know “What’s Tiger doing?”

Often it meant he had won the contest of wills before a ball was struck.

So whenever he manages to bring his surgically repaired body to the course pursuing resurrection, rejuvenation, Sam Snead’s record 82 Tour wins and Jack Nicklaus’ 18 major championships it won’t be the same.

There’s no doubt the young players at the top of the game today are not “afraid” of the Tiger.

All we can hope is this isn’t the end and he will be back…sometime.

10 Rounds with Sentio Sierra 101


Club makers use words like NEW, AMAZING, THE LATEST, etc. to promote their clubs and putters are no exception. When I first saw the Sierra 101 from Sentio and talked with Jim Varney, the company’s president, it was evident perhaps their new Sierra 101 putter did have something that was new and even unique.

Sentio’s idea is to completely isolate the putter face from the putter body with a layer of TPE (thermoplastic elastomer) which, when made with different properties, would change the feel of the impact and indeed the amount the ball rebounds. This means the feel can be matched to individual preference and the speed of the greens normally played.

Good players know feel is the critical factor in making more putts.

There are three TPE layers or “feels” available: green is soft for fast green speeds, blue for slower greens and red for medium speed greens.

The testing of the Sierra 101 with a red TPE layer was over 10 rounds on medium speed Bermuda greens and it was evident from the first this patent-protected idea worked and worked well.

Distance control was excellent almost eerie and as experience increased it became simply a case of determining the putt’s line and hitting it. Obviously not every putt went in but the confidence from knowing the distance would be correct meant three putts were virtually a thing of the past.

Other than the TPE layer each of the Sierra 101 modern blade models has a medium toe-hang and a plumber’s neck hosel and the two-part body of milled stainless steel. A face balanced mallet style is in the works and should be ready by the time of the PGA Show in January.

Varney responded to questions with answers showing both the hard work and commitment to the Sierra 101.sierra-cutaway_300x215

ET: How did you come up with the idea of the “insert” in the middle of the head instead of on the face like most other putters?

JV: My business partner and I have a background in product design and engineering, so we are constantly looking at everyday things and thinking of ways to improve them. As an avid golfer (and equipment nerd) I noticed so much technology and cutting-edge manufacturing going into drivers, metal woods and irons while putters were very traditional.  There seemed to be a lot of room for innovation there especially in regard to feel; most of the new ideas from the big brands dealt more with alignment even though 85% of golfers say feel is most important.  We decided to apply our knowledge of engineering and manufacturing to approach the problem from a fresh perspective. The breakthrough came when we realized that by molding a dampening agent in the middle of the head we could change the feel response in ways that are impossible with face inserts or solid putters. This construction also gave us the ability to improve forgiveness and MOI, and also create alignment features – it was like an all-in-one technology. We knew this would be technically difficult but certainly feasible, using a method called Insert Molding.  We then verified our ideas with experiments and research, culminating in our patent in 2013.

ET: The Sierra 101 loft is only 2-degrees which is less than most others which are 3- and 4-degrees for what reason?

JV: Greens in general are getting faster than they were even 5 years ago, which means you don’t need as much loft to launch the ball out the indentation it’s sitting in on the green. We want to create forward roll as soon as possible, and the grooves and lower face loft help achieve that. The hosel design allows for loft/lie bending anyway, so golfers that get custom fit with our putters can have this adjusted to their preferences.

ET: Can you share COR values of your putter versus others? Readers are used to thinking in terms of the USGA .083/.086 maximum for drivers, etc.

JV: There are several ways of measuring COR, we use the static drop method: drop a golf ball (ProV1) from a set height onto the face of the putter, which has been immobilized, and measure the rebound height. This is important because we wanted to measure the COR of the face independent of other design elements, such as the hosel and shaft. The ratio of rebound height to drop height is the COR value.

Using this method, a relatively firm face insert has a COR of about .82 and a solid milled 303 stainless steel putter has a COR of .87. They may seem close, but that represents about 13-15% difference in energy transfer between the two.  On a 20 foot putt, that difference equals 3 feet. Our Sierra models have COR values in the range of .83 to .86, spanning the range between the two extremes.

ET: What’s the reason the vertical grooves the TPE fills are deeper in the center and are eliminated towards the heel and toe?

JV: The vertical grooves in the back of the face replace some of the heavy steel with lighter TPE.  This has two effects:

  1. It further increases MOI of the head
  2. It locally reduces the mass of the face in the center, making the sweet spot a little less hot. This makes the putter more forgiving on off-center strikes.

ET: The model you sent me has what I judge as a 45-degree toe hang so are all the models the same? Why did you choose that as opposed to say a face balanced weighting or a 90-degree toe hang?

JV: As an independent start-up we decided to start with a single head shape and expand from there. The Sierra 101 head style was designed to fit as many players as possible, so we chose a middle of the road “4:00” toe hang which could be used by almost everybody. True straight-back-straight-through (SBST) players may not like it, but even some of those folks find it easy to control. I’ve heard from many people that they like the way it “sets up”.  I think this is a combination of the square lines and the balance at address.

ET: Each model has and L-shaped hosel (plumbers neck?) and is heel mounted. What is your reasoning?

JV: Again, starting with a single body style was going to be necessarily limiting, so we decided to go “classic” with a full-offset plumbers neck hosel. There is actually no limit to the shapes and styles we can do with our technology, which is one of the cool things about it. There are some great technologies in putters out there that require certain shapes or forms or balance points – we don’t have any of those restrictions. Our next body styles will have different hosels and balances – a mallet is in the works too.  We designed the Sierra 101 with a nod to tradition, but with a vision pointed squarely in the future.

Negatives: Alignment using the exposed top of the TPE layer may not be for everyone and certainly those who presently use a face-balanced putter may find the toe weighted Sierra 101 an adjustment. Not really as a negative but a caution, downhill putts because the hit is so solid tended to run out more than usual that the model I previously was using.

Recommendation: The Sierra 101 from Sentio Golf is really different and unique due to the use of the proprietary TPE layer and this alone makes it one you should consider if only for the feel the layer provides. Priced at $299, it may be purchased on and select golf shops.


Did Hazeltine Save the Ryder Cup?

Now that a few days have passed since the USA Ryder Cup victory a couple of points should be raised.

Forget the humiliation of four years ago at Medinah. Forget Phil Mickelson’s criticisms of Captain Tom Watson and the “Ryder Cup Task Force” formed after the Gleneagles loss in 2014. Forget Davis Love III was this year’s captain…it’s certainly tough to say anything against him since the team won. Forget Patrick Reed’s over the top enthusiasm matched by the likes of Rory McIlroy on the European team.

Disregard the pontificating by pundits with meaningless “in depth” analysis of the swings and psychology and personalities of players on the two teams.

And you can even remove from your memory the few boors among the 240,000 fans visiting Hazeltine from the practice rounds Tuesday through the finals on Sunday.

What made the difference and why Team USA won a decisive win is simple; they just out played (read that as out putted) the Euros.

The atmosphere of a Ryder Cup is dramatically different than any other golf event, be it a regular Tour event or even a major championship. No matter how exciting of how good the golf they just have don’t have the same energy and the same effect on fans.

However, if the U.S. had lost again at Hazeltine golf fans could have been saying, “To heck with it. I don’t need this.”

The reasoning is simple. Ask any baseball or football fan whose team never seems to win the big one. After a while, after the repeated emotional investment, the buildup in anticipation of a win then the heart break and dashing of hopes of yet another loss gets to people. They lose interest.

Case in point I was an avid Buffalo Bills fan until 1993 and the fourth Super Bowl defeat in a row. I never went to another game.

The potential was there for the same thing to have happened to the Ryder Cup if the US had lost again.

It was true back in 1979 as well when Jack Nicklaus suggested in order to make the Ryder Cup competitive, which it clearly was not, European professionals from the Continent be included rather than as it had been with a team solely from Great Britain and Ireland. That brought to the Ryder Cup a couple of the greatest ever. Seve Ballesteros started in 1979 and so did another young continental star in 1981, Bernhard Langer.

As they say, the rest is history. The U.S. before 1979 was 18-3-1 and since then is 8-10-1. How long would have golf fans in Europe supported their team if they continued to be trounced as Great Britain and Ireland were for 50 years?

The answer is they wouldn’t and neither would American fans if Team USA kept losing especially if Hazeltine had been the fourth loss in a row.

The frustration of the players and bad vibes from trying so often and not winning would be a major factor.

There was more than little of that in Mickelson’s famous (or infamous depending on your view) comments in 2014 but his words did help to change what needed changing.

The victory at Hazeltine may just have invigorated both U.S. players and fans and saved the Ryder Cup from suffering a monumental lack of interest.



David Hueber – “In the Rough”

David Hueber has been around the golf industry for four decades, a lot of the time holding very responsible positions including a stint as president and CEO of the Ben Hogan Company. This gives him a unique vantage point to view and review the industry from course operations to real estate development to the actual manufacture of golf clubs and his book tells some very interesting tales.

“In the Rough: The Business Game of Golf” relates Hueber’s journey in golf beginning as a caddie at the club where his father was the professional and where he learned to play well enough to get a scholarship to Florida State University. He describes his time on the FSU team as, “I played without distinction,” but it was enough to convince him though career as a touring pro may have been out of his reach he wanted to be in the golf industry in some way.

An entry level job with the National Golf Foundation gave him the chance to see the inside of course development, meet Karsten Solheim the founder of Ping and hear the stories of other golf equipment pioneers including Gary Adams of TaylorMade, Tom Crowe of Cobra and Ely Callaway of Callaway Golf.

These incidents are all interesting but when Hueber took a job working for Deane Beman at that time Commissioner of the PGA Tour his experiences become a lens to the changes in the golf industry. Best known as the head of Ben Hogan Company when it was owned by Japanese entrepreneur Minoru Isutani’s Cosmo World, Hueber also ran Pebble Beach as president of Ben Hogan Properties, another of Isutani’s companies.

Isutani preferred to stay behind the scenes but hit the news in an unfortunate way when it was revealed he sold Pebble Beach for $350 million less than he paid.

From this reviewer’s perspective there are two extremely interesting parts to “In the Rough” that will attract the attention of most everyone who loves the game. First is Hueber’s description of the comedy of errors and tragic misjudgment from which none of the participants came away unscathed, the “Square Grooves Controversy” between Karsten Solheim and the PGA Tour and the USGA. The offshoot of which almost 30 years later in his view is an ineffectual USGA reacting to changes in technology and struggling to control the performance of today’s golf balls and clubs. An unforeseen result of which are the 7,000 plus yards long real estate development dominated golf courses that are essentially unplayable by the average golfer.

Then there are the many enlightening anecdotes and stories of Hueber’s relationship with Ben Hogan, perhaps the most enigmatic and dominant players of all times, who still came into the office everyday even after selling out to AMF in 1960. Heuber even tackles an explanation of Hogan’s so-called swing “secret” which allowed “The Wee Ice Mon,” as the Scots called him, control like no other player over the distance and trajectory of his shots. This at a time of persimmon headed drivers and of rubber band-wound liquid center golf balls so lacking in quality control a player was fortunate to find three or four in a dozen that were round and would fly properly.

Hueber’s personal history is interesting but what makes “In the Rough: The Business Game of Golf” worth reading is the insight he provides to the events and some the biggest names in the game.

In the Rough: The Business Game of Golf
David Hueber
TCU Press
246 pp.
Paper with flaps. $32.50
eBook. $15.95



Where there’s a club and a ball there’s hope


This column was originally published in 2012 and reproduced today with sadness and a sense of deep loss at Palmer’s passing and expresses the effect this remarkable man had on his millions of fans.

The King is 11 over, today Arnold Palmer turns 83. He has arthritis, survived cancer, lost his wife of more than four decades and plays only occasionally in front of fans but still he is The King.

Though he may be on the back nine of life and his golf game isn’t up to the lofty standards to which he formerly played, he is thoroughly loved by fans. He practices or plays almost every day whether at his Bay Hill club in suburban Orlando or the course in Latrobe, Pa. where he grew up and now owns or his other winter venue in Palm Springs, Calif. where his current wife has a home.

To give an idea of his magnetism, charisma or whatever you want to call it; a few years ago some visitors from California were driving past the eighteenth tee at Bay Hill as Palmer’s foursome were hitting their tee shots. The Californians screeched to a stop, stuck a camera out the window and gawked (“My God, there’s Arnold Palmer”). After hitting his drive he walked to the edge of the tee box nearest the street and waved so they would have a good picture plus a great memory…I won’t even speculate how many other touring professionals, past or present, would do that.

Everyone who’s been writing about golf for a while has a personal story about Palmer and I have several such as an interview session a number of years ago when he was seriously considering no longer playing in the Masters. (He said he would stop any number of times usually following a poor round when the walking scorers no longer showed a number after his name).

The occasion of the interview was the inauguration of another of his golf course designs. In this case it was evident he wasn’t very enthusiastic about the course; the routing was hemmed in by large homes and contoured around ponds excavated to satisfy the environmentalists. However, as was his style, he was enthusiastic (cynically, if only about the fee the owners paid him) and put on a mini-clinic while warming up with pithy commentary from his course design partner the late Ed Seay. Then it was off to race around the front nine.

There was no back nine. Along with three of us writers, who I’m positive would not have bothered to show up if it hadn’t been the King, Palmer repaired to the men’s grill for liquid refreshment. Sitting there relaxed he joked, told a few stories then started pumping us for the questions we would ask in the subsequent press conference, so “he could be prepared.”

There were the obligatory inquiries into his design philosophy and how it was employed on this newest of his creations plus several other equally yawn-provoking exchanges. After a while the conversation turned to the state of his game and his competitive plans. His answers were human and truthful without the use of the royal “we,” the affectation of so many of today’s toursters.

I asked a couple of more questions concerning what he was working on to improve his swing and then he gave me the quote which became one of the best leads I ever had.

Palmer said in a steady voice, “Well, you know, where there’s a club and a ball there’s hope.”

Not only is this a wonderful memory of time spent with Palmer and a pretty good story, it also expresses his love of the game and is one of the reasons fans love him.

Maybe next year to commemorate his 84th I’ll tell you another of my Palmer memories…a true one about the men’s room at Bay Hill Club.

Tiger’s In – Nike’s Out


He hasn’t put his game on display for over a year and his last PGA Tour win was in August of 2013 but the soon to be 41-year old has created lots of attention by saying he will play in a charity event October 10-11 followed by the Safeway Open October 13-16.

And the company whose clubs he has played since 2002 is getting out, out of the club, bag and ball business to concentrate on shoes and apparel.

Tiger Woods and Nike, inseparable in the minds of many, have had an amazing run together. Woods currently has 79 Tour wins with 14 majors (not all using Nike equipment) ranking second all-time in both categories. Nike though, was never able to come up with a category-defining club in spite of having on the payroll Tom Stites, one of the most respected club designers in the business. What they did however, with Woods under the most lucrative contract in golf, was become the number one golf apparel brand.

It’s no wonder, with the equipment business having at best a minimal-growth future, the decision to leave that arena was made.

Woods and other staff members, most notably Rory McIlroy and Michelle Wie, will continue to wear Nike Swoosh apparel so they will still have a huge presence in the minds of consumers. Golfers just won’t be able to purchase Nike clubs.

The effect the Nike withdrawal from selling equipment is uncertain but a good estimate is it probably won’t be very large. The golf division never had more than $800 million (last year $706 million) in sales but since the breakdown between hard goods and soft goods was not reported, actual club sales are unknown. They never approached a 10% market share in hard goods.

Some in the media are saying Nike’s problems are because Woods hasn’t been playing and that’s incorrect. Nike didn’t have market leadership or even contend for leadership when Woods was at his best, winning multiple times in a season. His presence on Tour alone never could generate the amount of business Nike wanted to dominant the golf hard goods sector but did help push soft goods to the number one spot.

Golf for Nike was a tiny part of their overall business, less than two percent, and several factors virtually preordained their decision. The small market share plus an industry where product lifecycles are measured often in months with relatively large development costs meant staying just didn’t make sense. It was obvious golf equipment had to go.

With Nike paying more attention to golf performance and lifestyle soft goods, the biggest impact could be seen by competing shoe and apparel brands Acushnet’s FootJoy, adidas and Under Armour. Adidas is also leaving equipment and selling its golf brands TaylorMade Golf and Adams. The other major player Acushnet, owner of Titleist, is in the process of going public which typically can create uncertainly in corporate decision making.

This could mean Callaway picks up the major portion of Nike club sales however large it was and undeniably Callaway has been on an upwards trend since Chip Brewer took over as CEO. Privately-owned Ping and others potentially could see a bump in sales as well.

With all that in mind, which clubs will Woods switch to now that he plans to compete and again chase Nicklaus’ record of 18 majors?

Well, it’s not clear he will switch at all and for sure not right away though Woods has said companies are sending lots of clubs to try out. He hasn’t played a Tour event since August 2015 and it’s unlikely he will make a club change soon. Additionally any equipment company paying the amount of money Woods can demand will want their logo prominently display on his cap and shirt so there’s an immediate conflict with his Nike apparel contract. Nike is worth several millions each year to Woods and the contract doesn’t renew until the end of 2018 so he’s not going to put it in jeopardy.

One thing is for sure, fan interest will continue as will the speculation about Woods as he tries to get back to being top of the Tour.

The Mistake Jason Didn’t Make

day_tmagJason Day is the world’s number one ranked golfer though Dustin Johnson with his superlative play this summer is gaining on him and a lot depends on the outcome at East Lake Country Club in two weeks at the Tour Championship.

However, that not the point of this column.

The point is to congratulate Day for not making the same mistake numerous other stars have made (including Payne Stewart after he won his first major) of switching equipment companies. Often what happens is though the star is being paid lots of money to play the new clubs, they don’t perform like the old clubs.

Many struggle for months if not an entire season trying to recapture the winning magic they had found in the old sticks.

Of course, as soon as winning a few tournaments or a major pushes a player higher in the golf consumer’s consciousness equipment makers line up offering significant monetary inducements to drop the clubs that made them famous and take on new ones.

Day hasn’t done that, in fact he had already re-upped with his club company TaylorMade Golf several months ago in advance of the contract renewal date at the end of the year.

What he didn’t continue was his contract with TMaG’s parent company adidas to wear their shoes and apparel.

Therefore the announcement he had signed with Nike to endorse shoes and apparel for a reported $10 million annually was not a huge surprise. Day not only will continue with TMaG for his clubs he can’t play Nike clubs since they dropped out of that part of the business last month.

So congratulations to Jason Day for not making a potentially disastrous choice.

SUPERMETAL & Kevlar – The Exotics XJ1 Driver


Tour Edge Golf rolled out the Exotics brand in 2008 with the express purpose of utilizing technologies and materials that might not make economic sense for large club manufacturers since the need for higher pricing would limit sales. This idea has pushed the 30 year old company to an enviable positon of producing clubs of outstanding performance often pioneering manufacturing processes such as combo-brazing, a chemical bonding of the face to the club body rather than welding.

The new Exotics XJ1 driver brings together materials and construction techniques that Tour Edge says are designed to help the average golfer. Quoting President David Glod, “Most technologies of the past decade have benefitted players with higher swing speeds eliminating the majority of golfers. We have been developing the XJ1 driver for over four years, working on each characteristic of the club, moving critical amounts to weight around for the best results and waiting for the technology to catch up to our goal of bringing this extremely lightweight driver to the market which will benefit golfers with real swing speeds.”

The basic idea then, is a very lightweight driver that gives the average player the opportunity to create more clubhead speed along with the launch characteristics to produce more yardage.

Tour Edge first breaks new ground in the XJ1 by making the club body from a titanium alloy they have tagged as SUPERMETAL. This 9-1-1 titanium is significantly lighter than titanium used previously but with very high strength, two properties allowing the metal to be thinner and effect a 10 percent weight savings.

Glod made the point, “…no one has the SUPERMETAL, which allows us to shift a huge amount of the weight to the sole. The SUPERMETAL is also more elastic at normal swing speeds, which translates into greater spring from the whole body while keeping the CT [Characteristic Time, a measure of flexibility] normal.”

And the new ideas don’t stop there. The XJ1 crown is made of a Kevlar-carbon combination that weighs only 12-grams, saving more weight and lowering the center of gravity. Also since this material is stiffer it aids in producing more ball speed. Significantly, according to Glod, the center of gravity is below a line running perpendicular to the clubface producing a higher launch with lower spin.

In response to the question, is the advantage of Kevlar-carbon because it is lighter than the carbon fiber, Glod responded, “No, the Kevlar-Carbon in the XJ1 allows better stiffness producing a better sound.”

The face plate of thin flexible titanium is robotically laser bonded to the body giving two nice benefits, additional weight saving and a higher trampoline effect or C.O.R for more forgiveness. The sole has three tungsten weights and because of the weight saved in the body and crown, heel and toe bars for more stability and better resistance to twisting have been added. A draw ball flight tendency is enhanced by a replaceable tungsten screw near the heel of the sole with additional weights available.

With a 45-gram Fujikura Air Speeder R-flex shaft the total weight of the XJ1 is only 275-grams placing it in the ultra-light category so average golfers can swing it faster which means more distance. Even going to a stiff flex the weigh only increases by 10-grams.

The Exotics XJ1 will be in stores Nov. 1 with a choice of 9, 10.5 or 12 degrees loft for $700.

A Fearless Ryder Cup Prediction


OK, here it is right at the top…the USA will win the Ryder Cup going away thus restoring both team pride and the Cup to these shores after what, as my English friend says, has been “a very rough patch.”

We are all familiar with the history–American dominance ended in 1983 and since Europe has won 10 matches and USA 4 with one tie.

The American team still has to choose four members making it very early for predictions but there are some significant things which lead to the conclusion Team USA will do the job for Captain Davis Love III.

First the players. Team USA so far has one rookie (Bruce Koepka) and Team Europe has six, half of Captain Darren Clarke’s squad. Though in the past some first timers have risen to the occasion, having so many on the team multiplies the odds the intense pressure will be a problem for the Euros.

Next is the American players desire to win on top of all those losses and after what can only be called a humiliation in 2014. Only Phil Mickelson has been on winning U.S. teams, 1999 and 2008, meaning the six veterans on the 2016 team have never hoisted the Cup. As an aside, Jim Furyk (Mr. 58) was also on the 1999 and 2008 teams so he may be a possible pick this year.

Thirdly is home field advantage. Not only will the greatest number of fans be cheering for the Americans but Hazeltine National Golf Club, this year’s venue in Chaska, Minn., is a quintessential American parkland design by Robert Trent Jones in 1962 with updates beginning 1991 by Rees Jones. The Euros are used to playing on this style course so the home field advantage is not the site but the enthusiastic thousands outside the ropes.

Finally, the secret (which really is no secret) to winning a Ryder Cup is making putts and by any measure the eight Americans on the team so far are much better on the greens than the 12 Euros. Considering the most likely four players that could be added to the U.S. team—Bubba Watson, J.B. Holmes, Rickie Fowler and Matt Kuchar—Kuchar is 21st and Fowler 46th in strokes gained putting on Tour and both Watson and Holmes though ranked in the 130s have the reputation of being able to go low. So putting for a change will be a strength for Team USA.

We all know however, regardless of dressing it up with facts, predictions like this one are really from the heart not the head but like millions of other fans I will be glued to my television the end of September.