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Adidas Golf’s slogan has always been intriguing. “We
make equipment you play” can be taken not only as a
fact but a mission statement too, kind of a cocky,
pugnacious approach applied not to golf clubs or balls
but to shoes, shirts and jackets.
The portion of the golf market for so called soft goods is
competitive, intensely competitive but adidas has always
stood for quality and performance and innovation. So for
2010 they are breaking new ground by introducing a top of
the line shoe and apparel brand named adiPURE that is
sure to attract a lot of attention.
adiPURE Apparel
AdiPURE apparel (polos, pants and jackets) is tailored
with a sophisticated look. The shirts use a sanded
fabrication with Lycra®, lightweight performance merino
wool with natural antimicrobial properties for natural
moisture wicking. Layering pieces feature a rib face
bonded to fleece for warmth plus lightweight merino wool
and silk/nylon/2-Ply cashmere stretch for a comfortable
hand-tailored fit.
ClimaProof® Storm Outerwear, jackets and pants, is
waterproof and breathable with reinforced construction
plus articulated elbows and knees for additional
movement. The performance wool trousers are
constructed with worsted wool CoolMax® blend and
added Lycra. Suggested prices for adiPURE apparel
range from $90 to $275.
adiPURE-fect
By ED TRAVIS
World Golf Hall of Fame member Sir Nick Faldo
endorses adidas Golf shoes and apparel.
adiPURE and adiPURE nuovo shoes
The shoe line comes with two models both with leather
uppers; the adiPURE and the adiPURE nuovo. The
adiPURE is an updated classic golf shoe design while the
adiPURE nuovo has a more contemporary look. Both have
adidas THiNTech low-profile sole and THiNTech cleat
pioneered by adidas which brings the golfer closer to the
ground for better stability in the popular POWERBAND
CHASSIS. A two year waterproof warranty is standard and
the suggested retail is $250 for the adiPURE and $220 for
the adiPURE nuovo.
adiPURE nuovo - contemporary styling plus the latest in
adidas shoe technology
adiPURE by adidas, new for 2010, an updated version of
the classic golf shoe.