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Bridgestone-4 new models for fall
J40 woods & irons
By ED TRAVIS
J40 woods & irons
By ED TRAVIS
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Corey Consuegra, Golf Club Marketing Manager,
Bridgestone Golf, Inc. is a man on a mission.
He wants to make his company’s golf clubs as well
known and well regarded as their line of golf balls
which have made immense market share gains in the
past three years.
This fall Consuegra is talking about two new irons –
the J40 Forged Dual Pocket Cavity and J40 Forged
Cavity Back and two new drivers – the J40 445 and
J40 430.
J40 Forged Irons
Starting back in 2007 with J33s Bridgestone has kept
forged irons in their lineup offering better players
precision and feel with clean top lines and compact
blades. The J40 Forged Dual Pocket Cavity is an
update of 2010’s J38 model, with a midsize head,
mid- to high-launch, more weight on the perimeter and
more leading edge relief for crisper shots in soft turf.
The J40 Forged Cavity Backs have both a good look
and clean traditional design with a compact head and
slightly more face progression for a mid-height
launch. There is a tapered sole designed to aid shot
makers and more relief on the trailing edge to give
better performance out of the rough.
“The J40 irons deliver on everything iron enthusiasts
have anticipated from our new launch and continue
what has been loved about our product from the J33
series onward,” said Consuegra. “With the J40s, we
now offer even better performance and cleaner
aesthetics. The J40 series truly reaffirms that
Bridgestone is the brand of choice for premium iron
enthusiasts.”
Both J40s are forged from 1020 mild carbon steel
have Project X flighted shafts as standard. Sets
consisting of 5-pw have a street price of $699 (MSRP
$799) and a 3-iron or and 4-iron will be available at
$115 each.
J40 Drivers
To produce the longest drives a ball’s spin must be
controlled. Too little and it knuckles out of the air and
too much, it balloons. Both kill distance and accuracy
so Bridgestone is billing the new J40 model drivers as
a way to optimize ball spin, i.e., reducing spin to
produce longer drives without going too far and
producing too little spin.
“The J40 Driver and fairway woods maintain
Bridgestone's focus on producing low spinning and
high launching heads to maximize distance," said
Consuegra. "In the J40 445 construction, we've made
forgiveness the most important aspect of the driver
design and with the J40 430 we focused our efforts on
workability and control. We now have high launch low
spin offerings for two very different types of players,
both of whom value increased distance and
consistency."
Bridgestone Golf, Inc. is a man on a mission.
He wants to make his company’s golf clubs as well
known and well regarded as their line of golf balls
which have made immense market share gains in the
past three years.
This fall Consuegra is talking about two new irons –
the J40 Forged Dual Pocket Cavity and J40 Forged
Cavity Back and two new drivers – the J40 445 and
J40 430.
J40 Forged Irons
Starting back in 2007 with J33s Bridgestone has kept
forged irons in their lineup offering better players
precision and feel with clean top lines and compact
blades. The J40 Forged Dual Pocket Cavity is an
update of 2010’s J38 model, with a midsize head,
mid- to high-launch, more weight on the perimeter and
more leading edge relief for crisper shots in soft turf.
The J40 Forged Cavity Backs have both a good look
and clean traditional design with a compact head and
slightly more face progression for a mid-height
launch. There is a tapered sole designed to aid shot
makers and more relief on the trailing edge to give
better performance out of the rough.
“The J40 irons deliver on everything iron enthusiasts
have anticipated from our new launch and continue
what has been loved about our product from the J33
series onward,” said Consuegra. “With the J40s, we
now offer even better performance and cleaner
aesthetics. The J40 series truly reaffirms that
Bridgestone is the brand of choice for premium iron
enthusiasts.”
Both J40s are forged from 1020 mild carbon steel
have Project X flighted shafts as standard. Sets
consisting of 5-pw have a street price of $699 (MSRP
$799) and a 3-iron or and 4-iron will be available at
$115 each.
J40 Drivers
To produce the longest drives a ball’s spin must be
controlled. Too little and it knuckles out of the air and
too much, it balloons. Both kill distance and accuracy
so Bridgestone is billing the new J40 model drivers as
a way to optimize ball spin, i.e., reducing spin to
produce longer drives without going too far and
producing too little spin.
“The J40 Driver and fairway woods maintain
Bridgestone's focus on producing low spinning and
high launching heads to maximize distance," said
Consuegra. "In the J40 445 construction, we've made
forgiveness the most important aspect of the driver
design and with the J40 430 we focused our efforts on
workability and control. We now have high launch low
spin offerings for two very different types of players,
both of whom value increased distance and
consistency."
Bridgestone J40 Dual Pocket irons (l) and J40 Cavity
Backs (r) are hoped to gain additional market share.
Introduction is this fall.
Backs (r) are hoped to gain additional market share.
Introduction is this fall.
Bridgestone's new J40 drivers, the 445 cc
model (l) and 430 cc model (r).
model (l) and 430 cc model (r).
The J40 445 has a 445 cc round clubhead shape
designed for stability with a short hosel for control
combined with a deep face for increasing vertical
gear effect. The 6-4 titanium, 4-piece head meant
Bridgestone could move discretionary weight for
increased MOI and less twisting at impact and the
Variable Face Thickness Design puts mass from the
center of on the face towards the heel and toe for
more ball speed on off-center hits.
The J40 430 design promotes a low to mid-launch
with very low spin with a traditional 430 cc pear shape
head, a longer hosel for workability and deep face to
reduce spin. It is constructed from the same 6-4
titanium in 4-pieces with modified weight distribution
for miss hit forgiveness and Bridgestone’s Variable
Face Thickness Design.
The J40 445 Driver will be available in 9.5, 10.5 and
12 lofts and the J40 430 Driver in 8.5 and 9.5 degrees.
Both come standard with a Project X Graphite shaft.
The J40 445 will be in shops in October with a street
price of $399 (MSRP $449) and the J40 430 Driver in
January 2012, no price has been set at this writing.
The complementary J40 fairway woods will also be
out in October in 14 (3+), 16 (4), and 18 (5) lofts at a
street price of $199 (MSRP $249).
titanium in 4-pieces with modified weight distribution
for miss hit forgiveness and Bridgestone’s Variable
Face Thickness Design.
The J40 445 Driver will be available in 9.5, 10.5 and
12 lofts and the J40 430 Driver in 8.5 and 9.5 degrees.
Both come standard with a Project X Graphite shaft.
The J40 445 will be in shops in October with a street
price of $399 (MSRP $449) and the J40 430 Driver in
January 2012, no price has been set at this writing.
The complementary J40 fairway woods will also be
out in October in 14 (3+), 16 (4), and 18 (5) lofts at a
street price of $199 (MSRP $249).