TMaG & Microsoft Partnership

TaylorMade Golf Company and Microsoft using the Microsoft Band have come together and created new performance technology for golfers.

“Digital technology is playing a bigger part in peoples’ lives today,” said David Abeles, CEO of TaylorMade Golf Company. “This is no different in the golf space, so it was a natural fit to partner with Microsoft in developing this innovative platform, aimed at enhancing the golfers experience through a series of unprecedented smart technologies.”

MicrosoftBand

MicrosoftBand

“We are excited to bring the golf experience to the Microsoft Band,” said Yusuf Mehdi, corporate vice president, Microsoft Devices and Services. “The combination of walking several miles with the physical rigor that goes into playing a round provides a great opportunity for Microsoft Health and Microsoft Band to track our golf customers’ fitness and provide observations to help take their game to the next level.”

Microsoft Band, the first by Microsoft Health, helps the user reach wellness goals by tracking heart rate, steps, calorie burn and sleep quality as well as email previews and calendar alerts.

Applications on the Microsoft Band will provide shot tracking and analysis capabilities beginning with the Golf Tile app which has shot tracking, GPS yardages to front, middle and back of the green and a digital scorecard. Plus biometrics such as calories burned, steps taken, heart rate and duration of the round will be captured. Data shows on the Microsoft Band throughout the round but a summary can also be found on the Microsoft Health phone application (iOS, Android and Windows Phone) or Microsoft Health web dashboard afterwards.

TMaG will soon launch a new app named myRoundPro, a standalone analytics platform that is enhanced when used in conjunction with the Golf Tile and Microsoft Health. myRoundPro will analyze golfers’ statistics in greater detail such as strokes gained, proximity to the hole, fairways hit and greens in regulation.

The Microsoft Band is sold for $199 by Microsoft Stores, at Amazon, Best Buy and Target and online at microsoftstore.com.