You can pardon a clubmaker boasting a little when for 10 years they have made one of the game’s most popular putters and in recent times, consistently week to week the most played single model on the PGA Tour. TaylorMade Golf may have been pushed from the top metal wood sales spot by Callaway and have unfulfilled plans to carve out a bigger chunk of the Pro V1 market share from Titleist with the TP5, but by any standard the Spider putter and its descendants most notably the Spider Tour has been a smashing success.
In other words, all the grand plans in the world won’t work unless the company’s people are committed and feel part of the them.
It sounds simple however that doesn’t mean it’s easy. The proof is in the doing…and PGATSS is doing in spades.
The golf merchandising landscape is littered with failed ventures that attempted to sell to consumers conditioned with “gimme a deal” mentality fostered by Internet sellers and marginal brick and mortar operators whose primary strategy was continuous discounting in the hopes of producing sales. Continue reading
Rumors and hyperbole are as much a part of the annual PGA Merchandise Show as the lines for morning coffee. This report though is about our view of the more significant information about the Show and the industry gleaned during four days from Tuesday’s Demo Day through Friday’s closing. Continue reading
Carving a bigger slice out of the metal wood market is clearly Mizuno’s intent with introduction of the new ST190 series drivers and fairway woods. The company has a fervent following for its irons, especially ones targeted for better amateurs and pros like the MP-18s or JPX919 Tour, but they haven’t been able to translate that popularity into sales of their metalwoods. Continue reading
After TaylorMade Golf made the announcement of a pair of drivers with a feature not seen since the days of persimmon woods and balata-cover balls, namely face screws in the M5 and M6 models, its not too surprising they would come up with another example of uniqueness and innovation in the new M5 and M6 irons. Continue reading
Callaway Golf’s announcement of the Epic Flash driver and fairway woods was accompanied by the introduction of new hybrids and irons under the Apex 19 name. Though most of the media attention will be aimed at the Flash driver those savvy in the sometimes-complicated world of golf gear are paying lots of attention to Apex 19 family members. Continue reading
Callaway Golf (NYSE: ELY) is the largest seller of golf clubs with a dominant position in drivers going back to the Great Big Bertha Epic in 2017 and extended with the Rogue model of last year. Golfers demand distance from a driver and to accomplish that designers need to make one that provides lots of ball speed with low backspin and minimum side spin.
As TaylorMade Golf fights to regain the top spot in driver sales it’s sometimes overlooked that their drivers by a huge margin are the most played on the PGA TOUR. Last season they could point to players using them for 21 wins compared with 10 for Titleist and just four for Callaway. Continue reading
When the calendar changes years we often have the urge to make promises of improved behavior sometimes called turning over a new leaf or as it is also known the often-ironic New Year’s Resolution. Unfortunately, success is frequently illusive and many of us, me included, rarely make it past January 3rd with our new behavior intact.
This however is not a rant targeting behavioral modification but a segue to talk about the changes in the Rules of Golf taking effect January 1 and for those of us living in a warm climate our first 2019 round before New Year’s Day football. Continue reading
PING had a lot of success with the G700 a game-improvement category iron model last year, so it was logical to rework that design into a players-iron. In fact, the i500 that could be properly put into the relatively new category of a players-distance iron.
Quoting John Solheim, PING President, “The i500 delivers unbelievable distance with amazingly high ball flights. In our testing, some golfers gained as much as 15 yards with the i500.” Continue reading
Year of the Tiger
Perhaps Ben Hogan’s come back to win six majors after a head-on collision with a bus was more amazing but Tiger Woods’ return from four back surgeries and other well publicized problems to win the Tour Championship is by any measure remarkable. Towards the end of 2017 the prognosis was he might never be able to play professional golf again much less at a championship level. However, he did come back competing in 18 tournaments and the Ryder Cup this year. Many fans are pulling for the soon to be 43-year old to continue his run at Jack Nicklaus’ record of 18 majors, Woods has 14. However, even if he never wins another tournament, 2018 will always be known as the year of the Tiger. Continue reading
After a three-year absence Dan Murphy is back at Bridgestone Golf taking over as president and CEO and he needs to not only bring Bridgestone back from its slide in ball sales but also effectively market the new TOUR B JGR line of clubs. Before leaving in 2015 Murphy helped create the plan promoting ball-fitting for recreational golfers that produced a 250% increase in sales. This gave Bridgestone an almost 20% market share and a comfortable number two spot behind Acushnet. Continue reading
P760 irons from TaylorMade Golf are a line extension of the P700 series and replace the P750 and P770 models from last year. Most everyone’s reaction upon seeing them for the first time is how great they look but everyone also knows while an iron’s looks can be an aid to confidence the proof is in the performance which boils down to distance and control. Continue reading
Perplexed what to buy for a golfer on your gift list? Here are a few suggestions of items we like and hope to find in our Christmas stocking. They cover a range of prices and each will be a welcomed expression of your feelings this season.