Carving a bigger slice out of the metal wood market is clearly Mizuno’s intent with introduction of the new ST190 series drivers and fairway woods. The company has a fervent following for its irons, especially ones targeted for better amateurs and pros like the MP-18s or JPX919 Tour, but they haven’t been able to translate that popularity into sales of their metalwoods. Continue reading
After TaylorMade Golf made the announcement of a pair of drivers with a feature not seen since the days of persimmon woods and balata-cover balls, namely face screws in the M5 and M6 models, its not too surprising they would come up with another example of uniqueness and innovation in the new M5 and M6 irons. Continue reading
Callaway Golf’s announcement of the Epic Flash driver and fairway woods was accompanied by the introduction of new hybrids and irons under the Apex 19 name. Though most of the media attention will be aimed at the Flash driver those savvy in the sometimes-complicated world of golf gear are paying lots of attention to Apex 19 family members. Continue reading
Callaway Golf (NYSE: ELY) is the largest seller of golf clubs with a dominant position in drivers going back to the Great Big Bertha Epic in 2017 and extended with the Rogue model of last year. Golfers demand distance from a driver and to accomplish that designers need to make one that provides lots of ball speed with low backspin and minimum side spin.
As TaylorMade Golf fights to regain the top spot in driver sales it’s sometimes overlooked that their drivers by a huge margin are the most played on the PGA TOUR. Last season they could point to players using them for 21 wins compared with 10 for Titleist and just four for Callaway. Continue reading
After a three-year absence Dan Murphy is back at Bridgestone Golf taking over as president and CEO and he needs to not only bring Bridgestone back from its slide in ball sales but also effectively market the new TOUR B JGR line of clubs. Before leaving in 2015 Murphy helped create the plan promoting ball-fitting for recreational golfers that produced a 250% increase in sales. This gave Bridgestone an almost 20% market share and a comfortable number two spot behind Acushnet. Continue reading
P760 irons from TaylorMade Golf are a line extension of the P700 series and replace the P750 and P770 models from last year. Most everyone’s reaction upon seeing them for the first time is how great they look but everyone also knows while an iron’s looks can be an aid to confidence the proof is in the performance which boils down to distance and control. Continue reading
Perplexed what to buy for a golfer on your gift list? Here are a few suggestions of items we like and hope to find in our Christmas stocking. They cover a range of prices and each will be a welcomed expression of your feelings this season.
In the view of some it took courage for Wilson Golf to subject themselves to another round of potential ridicule by investing in a second season of Driver vs. Driver on the Golf Channel. Season one two years ago not only seemed to lack focus, but the winning design had not been passed by the USGA for conformance to the Rules of Golf and so had to be delayed getting to retail. Continue reading
Since Callaway Golf came out with the first Big Bertha irons back in the mid-90s the name has been resurrected several times including in 2014 with irons having the very well thought of 360 Face Cup construction. These Big Berthas helped push Callaway into the top spot in iron sales and made Big Bertha the bestselling iron model.
The 360 Face Cup provides flex to the face at impact and helps energy transfer to the ball so there is more ball speed and distance. Continue reading
Some observers forget there’s a danger in reading too much into the financial results of a company over the short term especially a publicly traded company whose management is very aware they are being judged on interim results. Add to that if the company is in a stagnant or slow grow industry such as golf equipment, growth only comes from “eating the other guy’s lunch.” In other words, in today’s equipment market you can figure increases in sales often come from a corresponding decrease in sales by another company. Continue reading
Played golf the other day with a good friend who brought along a gentleman I had never met. After the usual exchange of pleasant inanities my friend mentioned I wrote about golf and the new guy said without any prompting, “Well, I can’t see all this new equipment. Why they just don’t go back to persimmon drivers and a wound ball like the old Titleist Professional.” Continue reading
We all are partial to certain manufacturers based on our experience with their clubs and Cleveland Golf’s Huntington Beach family of putters for me falls in that category. The look, the feel and the price of $100 were all deciders.
As often happens though makers find ways to improve and Cleveland’s latest, the Huntington Beach SOFT, offer an updating on the previous model. Continue reading
Designing golf clubs always involves compromises but the two attributes every manufacturer is looking to build into their clubs are distance and forgiveness. The reasons are pretty obvious—distance sells clubs especially drivers and forgiveness means average players find it easier to hit. Continue reading
Titleist is the number one ball company and will remain in the top spot for the foreseeable future. The company says sales of the new softer AVX ball are “off to a fast start” and iron sales have been a bright spot as well, making up a large part of the almost 25% increase in club sales through the second quarter of 2018. The new 718 AP3 players-distance irons leapt to the best-selling slot in the 718 family complimenting the game-improvement 718 AP1s and players model 718 AP2s. Continue reading