After a three-year absence Dan Murphy is back at Bridgestone Golf taking over as president and CEO and he needs to not only bring Bridgestone back from its slide in ball sales but also effectively market the new TOUR B JGR line of clubs. Before leaving in 2015 Murphy helped create the plan promoting ball-fitting for recreational golfers that produced a 250% increase in sales. This gave Bridgestone an almost 20% market share and a comfortable number two spot behind Acushnet. Continue reading
Callaway Golf Coronado: Callaway has a great line of golf shoes and we like the Coronado priced at $129.95. The microfiber upper is lightweight and waterproof and the midsole is their Opti-soft EVA giving natural ground feel and lots of comfort. The sock liner is especially constructed for heat management and breathability while the TPU Fusion-Lite outsole uses low profile Champ Slim-Lok spikes.
TecTecTec: Don’t purchase the VPRO500 laser rangefinder for $149.99 as a gift just because it is less expensive than many competing distance measuring devices although that’s a good reason. TecTecTec has packed it with lots of features such as it is waterproof, has an ultra-clear 6X magnification lens and is accurate out to 540 yards. It easily captures the flag, a tree next to a layup area or the top of a greenside bunker. The VPRO500 weighs under 7 ounces and fits nicely in the hand plus it has a shock resistance case. There’s even a slope model for $179.99 at tectectec.com.
Chase54 Shakespeare Jacket: For on or off the course wear, this full-zip 100% polyester tech fleece jacket looks good and provides water repellant warmth to extend the golf season. Priced at $143 more details may be found at Chase54.com.
Bridgestone Tour B – The new Tour B golf balls from Bridgestone has something for everyone. The Tour B X and XS are for low handicappers and the RX and RXS are for mid-to-low handicappers. The price is $45 per dozen and they may be found at most every golf retailer.
Bridgestone Golf, based east of Atlanta in Covington, makes the point they don’t rush to market each year with a new driver just for the sake of being able to say they have a new driver. In fact their last number-one wood was the J40 way back in 2011.
As Josh Kinchen, Bridgestone’s Golf Club Marketing Manager said, “We haven’t put out a new driver in several years because we don’t believe a new color offering or some other less impactful technology is really worth asking consumers to part with their hard-earned dollars for.”
OK…fair enough. Based on my familiarity with the company’s club offerings over the past several years, if Kinchen feels this new J715 for mid to low handicaps and pros is special and offers golfers new technology it’s certainly worth my time for doing a thorough test over 10 rounds.
He also pointed out, “We want consumers to know that when we introduce a new club, it will always offer real tangible performance benefits. The J715 is without question the best driver we’ve ever made…”
The J715 tested was the 10.5 degrees model with the Mitsubishi Fubuki ZT 60 shaft and this proved to be a very nice combination.
From the first time I hit the J715 on the range prior to the round I liked the sound and feel at impact. It was solid but in no way had a “soft” feeling as do some drivers. Plus as my experience with the J715 increased, the higher launch design became apparent.
Bridgestone, unlike some other makers, doesn’t use slots in the sole to help with face flexibility but instead makes the crown relatively thin near the face getting progressively thicker towards the rear. This helps launch conditions, trajectory, spin, etc., by allowing a lot of flexing in the crown and combined with the milled clubface actually reduces spin by 200-300 rpm according to company tests.
The J715 also has adjustments for face and lie angles…up to 1 degree closed and open and 1 and 2 degrees upright. Plus switching the 10- and 4–gram sole weights provides a way to readily effect the trajectory by moving the center of gravity.
My friends who hit it had the same impression I did. Great distance and very straight though a couple of them who tend to hit the ball left to right and have swing speeds in the 85-90 mph range still could produce some bananas if they weren’t paying close attention.
Negatives. Few, as the Bridgestone J715 is a very credible well-made driver but based on my experience, one you should be prepared to give undivided concentration…then again, you should be doing that with every driver. For those who have to have a clubhead in something other than black you’re out of luck as white, orange, blue, etc., aren’t available.
Recommendation. At $400 the Bridgestone J715 isn’t the least expensive on the market but it is a quality driver so if you want to hit the same driver as Matt Kuchar, check it out.