What You Need to Know about Titleist TS


Titleist is the number one ball company and will remain in the top spot for the foreseeable future. The company says sales of the new softer AVX ball are “off to a fast start” and iron sales have been a bright spot as well, making up a large part of the almost 25% increase in club sales through the second quarter of 2018. The new 718 AP3 players-distance irons leapt to the best-selling slot in the 718 family complimenting the game-improvement 718 AP1s and players model 718 AP2s.

Drivers and fairway woods however haven’t been doing as well. Titleist is the second most played driver on the PGA Tour behind those from TaylorMade Golf but at retail Callaway Golf has beaten both companies and solidified its top position in woods and irons. Titleist needed a 2019 driver line to replace the 917s which were considered by many underperforming, producing too much spin and not enough yardage. The company had to have a driver to get consumers excited and the best way to do that is to perform better than the competition.

Their answer was the Titleist Speed Project, a research program to find the highest ball speed combined with lower spin, retention of more ball speed on off-center impacts and higher launch.

All are key factors in producing more effective yards off the tee or for that matter from the fairway and the drivers and fairway woods coming out of the Project have been labeled TS (Titleist Speed). The new drivers were first “seeded” to endorsement staff members at the U.S. Open in June with the TS2 and TS3 replacing the 917 D2 and 917 D3 respectively.

Key features shared by both TS drivers:

-More streamlined 460cc head to reduce aerodynamic drag
-MOI or resistance to twisting improved by 12% compared with 917 models
-Titanium crown, Titleist’s thinnest ever, is 20% thinner and 10 grams lighter
-Variable thickness face is 6-grams lighter so score lines had to be lasered not etched
-Stock shaft length increased one-half inch from 45 inches to 45.5 inches
-Loft and lie may be separately adjusted with the familiar SureFit hosel

The sole slot behind the face which they called an Active Recoil Channel first seen in the 915 D2 and D3 drivers is gone. Titleist says it wasn’t needed to help low-on-the-face impacts in the drivers, but it is still being used on the TS fairway woods.

The TS2 driver has a fixed rear sole weight which moved the center of gravity lower and deeper in the head and due to the grams saved in the face and crown it could made heavier. The TS2 is a high launch low spin design and available in a choice of 8.5°, 9.5°, 10.5° and 11.5° lofts.

The TS3 driver retains the SureFit reversible weight cartridge in the sole from the 917s and produces a flatter mid launch trajectory compared with the TS2 but with reduced spin compared to the 917 D3.

With a choice of stock shafts between the Mitsubishi KuroKage Black Dual-Core 50, Mitsubishi Tensei AV Series Blue 55, Project X HZRDUS Smoke Black 60 or Project X EvenFlow T1100 White 65 both the TS2 and TS3 are $499.

TS fairway woods use a thinner stainless crown 27% lighter than the 917 models and they made the variable thickness face thinner near the edges. This allowed positioning of the center of gravity for a lower spin and higher launch trajectory. MOI of the clubhead improved 11% giving better stability and adding to the forgiveness. Both the TS2 and TS3 fairway woods also have a larger Active Recoil Channel to help preserve ball speed when contact is low on the face. The TS2 is a low-spin high launch design while the TS3 is low spin and mid launch. Both are priced at $299.

Photo credit: Titleist

Dad’s Day Golf Gifts

Every father who plays golf appreciates a golf-related gift on his special day. Here a few that attracted our attention and may be just what you are looking for to put a smile on Dad’s face June 17.
For years Chase 54 has been a staple in my wardrobe and the latest Unit polo is right at the top of my wish list. It is made from a breathable pinhole mesh material and Chase 54’s DryFuze fabric that pulls moisture away from the skin. Bottom line, Dad will stay dry and comfortable even in the heat of summer with a fashionable look he will love. Priced at $69, you can see the Unit polo and all the other Chase 54 apparel at Chase54.com.
Purchasing any golf club for Dad is a wonderful idea but ensuring that club is the right one to fit his swing is a difficult if not impossible task without some help. That help is readily available, and the problem easily solved with a gift certificate from the premier club fitters Club Champion. Certificates in different amounts are available online at ClubChampionGolf.com in different amounts and there are 32 locations nationwide with five more opening soon.
A round of golf can be loads of fun or excruciating because of a poor golf swing and particularly if Dad’s shoes aren’t comfortable. ECCO is big on solving at least the second problem and their latest is the BIOM Hybrid 3 golf shoe, a great combination of fit, comfort and performance. The outsole is the new three zone Tri-Fi-Grip design and the Hybrid 3 has the famous GOR-TEX waterproofing. The uppers are Yak leather for breathability and there lots of color combinations with BOA lacing as an option. Retailing for $200 at ECCOUSA.com.
Galvin Green always offers a spectrum of practical and fashionable apparel and added to their line for 2018 is the Interface-1 hybrid shell layer collection. Contrary to what some Dads will tell you, it does rain on the golf course and these latest Galvin Green pieces are soft and lightweight for durable weather protection. Each is windproof, water repellant and extremely breathable plus they look good. See all the styles and colors at GalvinGreen.com.
The gift of golf balls to Dad beats another tie—after all who wears ties any more—and TaylorMade has just the ones for Dad, their Project (a) ball for recreational players. When you order two dozen ($34.99 each) they throw in a free 6-pack with classic sayings or “Dad-isms,” the things most every father has said more than once. “Go Ask Your Mother,” “Back in My Day” and “Put Your Phone Down.” All the details are on TaylorMadeGolf.com.
Probably the piece of on-course equipment every Dad will appreciate is a laser rangefinder and the TecTecTec VPRO500 is a great choice. It has all the features he needs at an unbeatable price of $149.99 for the standard model or $179.99 for the slope model. Lightweight and water resistant there are three scanning modes that provide an accurate yardage in most any situation. The carrying case is included and details of both models plus a hassle-free online purchase are at US.TecTecTec.com

Criticism of Driving Distance is a Nonstarter

Television commentators often talk about how far players hit the golf ball and this prompted the thought that by looking the results of PGA Tour players who have the highest driver swing speeds we could gain some insight into the current criticism of ball distance. So, here are the “fast five” as of the Arnold Palmer Invitational–statistics provided by the PGA Tour:

Keith Mitchell 123.97 mph
Rory McIlroy 122.34 mph
Tiger Woods 121.90 mph
Tony Finau 121.90 mph
Gary Woodland 121.84 mph

The “elites,” touring professionals and top caliber amateurs, unquestionably hit the ball farther than in the past however that’s not the issue. We need to know if added distance is a detriment to the game.

By analyzing the results of those with the highest swing speeds we should see a correlation with driving distance, scoring and money won and taking the elite of the elites, average driving distance is:

Keith Mitchell 312.1 yards
Rory McIlroy  314.1 yards
Tiger Woods 304.2 yards
Tony Finau 322.7 yards
Gary Woodland 312.2 yards

But that’s not the whole story. Mitchell is only number 10 in driving distance, McIlroy is 6, Woods 36, Finau first and Woodland 9.

More interesting, in fact very interesting, is how swing speed translates into scoring average: Mitchell is number 143, McIlroy 16, Woods 5, Finau 13 and Woodland 29. To put this in perspective, this year’s scoring average leader is Dustin Johnson at 68.843 strokes per round and in 1999, prior to introduction of the “game-changing” Titleist Pro V1, the leader was Tiger Woods with an average of 68.432.

Statisticians would call that amount of difference over 19 years “noise.”

How about a correlation between swing speed and money won? Mitchell is number 170 in official money after 10 events, McIlroy number 19 and 5 events, Woods 32/5 events, Finau 10/10 events and Woodland 15/11 events. In money won per event played Mitchell is number 215, McIlroy 8, Woods 15, Finau 19 and Woodland 25.

Then there’s an oft voiced concern courses are being turned into “driver-wedge” layouts, but the percentage of greens hit in regulation should tell the story. Mitchell is number 113 hitting 64.93% GIR, McIlroy 182/60.78%, Woods 174/61.42%, Finau 32/69.29% and Woodland 3/72.76%. Again, comparing with 1999, David Duval was first with a 73.57% GIR while today Kevin Streelman the 2018 leader is at 72.83%…more statistical noise.

We could go on, but the conclusion is obvious, though the elites are swinging faster and hitting the ball farther it does not translate into results.

But then you knew that.

The question is why don’t the solons of rules at the USGA and the R&A?

There have been unsupported statements about several topics among them ball distance causing slow play, forcing layouts to add length and of course, the great old shibboleth, traditional classic tracks are unable to host Tour events. All these opinions are nonstarters and their proponents have yet to present facts in support.

We all know slow play has everything to do with the individual players not the distance they hit the ball. The problems and costs of maintaining all golf courses, not just the ones beefed up in the belief longer is better, have been addressed by greens superintendents already much to their credit. Finally, the old classic courses (usually spoken of in mystical terms) is that many don’t have the acreage for parking, corporate hospitality, television production and tens of thousands of fans. Ball distance has nothing to do with it, they just aren’t capable of holding a big-time event.

Those who want to either “roll back the ball” or split the rules into us-and-them, so-called bifurcation, seem bent on convincing themselves tee ball distance needs to be fixed and equally convinced to do so in the face of a mountain of contrary facts. Every the USGA’s own 2017 Driving Distance Report doesn’t make a case for the ball going too far. The PGA Tour and the PGA of America have stated there isn’t any problem as have Acushnet, makers of the Titleist Pro V1, and TaylorMade Golf whose drivers are the most played by professionals worldwide. The PGA Tour clearly understands they are in the entertainment business and knows Hank Haney has it right saying people don’t go a ballgame to see a bunch of bunt singles, they go to see homeruns.

What we are facing is not a problem of the ball going too far but the perception of a problem simply because a few respected industry members have beat the drum long enough that the USGA and R&A finally have said they agree.

That’s no way to decide any issue.

The ball distance discussion isn’t over. Not as long as Tour players are bigger, stronger, better trained elites playing clubs computer-fitted to their swing, hitting low-spin solid core balls onto firm, fast fairways.

The USGA and R&A have said there is a problem evidently so then they can justify imposing a solution and more importantly and more tragically is how they are clearly out of touch with the overwhelming majority of golfers.

PGA TOUR Superstore – Managed Growth in a Difficult Market

PGA TOUR Superstore hasn’t bought into all the doom and gloom used by some to describe the golf equipment industry. For them the glass isn’t half empty and in fact the Atlanta-based chain has been following a controlled plan of expansion to manage growth for the long term.

The opportunity for additional insight to this golf retailing success story came in an interview with Randy Peitsch, PGA TOUR Superstore’s Senior Vice President of Operations. Peitsch has been in the top spot guiding day-to-day operations for the past two years after a five-year stint as vice president in charge of hard goods prior to which he was in divisional management at Sports Authority.

We questioned Peitsch about how PGATSS can accomplish growth in an unfavorable golf retail environment.

“It begins with hiring really good people, training them and then backing them,” Peitsch responded. “We can then focus on the consumer experience. We are not in the transaction business. We are in the relationship business.”

Well said but it should be pointed out that for the past several years the golf equipment business has euphemistically been called a “difficult market” with several events adversely affecting both the makers and sellers of equipment.

Golf retailers of all sizes have closed including the 463-store Sports Authority plus Golfsmith shuttered most of their locations after being purchased by Dick’s Sporting Goods. Dick’s, the sports retailing behemoth with over 700 locations, has reduced store floor space allocated to golf though recent statements by top management indicate they may be encouraged with the prospects for increases in golf equipment and accessories, particularly their private brands such as Top-Flite.

Manufacturers too have struggled with the largest, Acushnet Holding Corp (NYSE: GOLF), making a tepidly received public stock offering in late 2016. The former Fila Korea subsidiary, maker of several of golf’s top brands including Titleist and FootJoy, reported flat sales in 2017 but an increase in net income of $47 million.

In May 2017 TaylorMade Golf, the third largest equipment maker, was sold by Adidas (OTCMKTS: ADDY) for a bargain-basement price to an investment company and in third quarter 2016 Nike closed its golf equipment division. Niche manufacturer Ben Hogan Golf filed for bankruptcy and during its recovery has opted for a consumer-direct strategy.

On the positive side the second largest equipment manufacturer Callaway Golf (NYSE: ELY) finished 2017 with 20% higher sales than the previous year mostly on the strength of its Great Big Bertha Epic line of metalwoods. Midsize manufacturers such as Tour Edge Golf, Bridgestone Golf and Cobra Golf also have said they did appreciably better last year and are looking forward to even more gains in 2018.

Many are saying we are seeing the first signs of some stability in golf retailing and certainly PGA TOUR Superstore is well positioned to take advantage. The company opened three new locations in 2017 for a total of 31 and number 32 opened in February with number 33 set for the Houston, Texas market.

Same store sales last year had a healthy increase of 15 percent plus overall sales increased 23 percent. Digging a little deeper there are even more signs of their expanding market presence:
-Black Friday 2017 same store sales up 20 percent and for the three-day Thanksgiving weekend up 15 percent
-Online sales for Cyber Monday increased an eye-popping 62 percent
-Customer club fittings topped 110,000 in 2017 and lessons hit almost 50,000
-Instore practice bays saw 100,000 participants during the year

Impressive, in fact very impressive, for a year when the number of U.S. golfers continued to decline. Golfer consumers are responding to PGATSS’s extensive inventory, competitive pricing and perhaps even more to the service they receive whether online or in-store.

A trip to PGATSS has been compared with a visit to Home Depot and it should be since the private-held PGATSS is part of the AMB Group one of the Blank family endeavors along with the Atlanta Falcons (NFL), Atlanta United (MLS) and Atlanta’s Mercedes-Benz Stadium. Family head Arthur Blank was one of the founders of Home Depot, retiring in 2001 as co-chairman.

Blank said of the success his stores have had in an uncertain retail environment, “At PGA TOUR Superstore we’re using the same philosophy that drove the Home Depot’s success and revolutionized the home improvement industry.  We offer a variety of products at value prices, incredible services and employ the best associates to provide a level of customer service that keeps visitors coming back because they love the experience.”

Most consumers acknowledge a visit to a PGATSS has a different feeling from the usual big box retailer. Employees invariably greet you and then thank you when you leave, an everyday example of customer relationship building. 

Peitsch pointed out, “We focus on the consumer experience. If we do everything the right way, we win out over the competitors.”

True certainly but beating the other guy also takes the proper pricing, inventory and profit margins.

According to Peitsch, “Margins have to be in the first sentence of any discussion and the partnerships with manufacturers are very important.” Then as if anticipating my next question, “The trend in our margins has continued upwards.”

Funds to pay for expansion must come from either borrowing or consistent profitability. Without the proper margins profits soon are nonexistent and discussing the entire business of PGATSS Peitsch made a critical observation, “Pay attention to the process and the results will come.”

Questioned about expansion plans Peitsch then said, “The cost of retail space drives the selection of new locations.” So, in addition to golfer demographics, brick and mortar economics dictate whether a site is viable or if even an entire market is suitable.

Peitsch commented that though they may be “under penetrated in the market we are the fastest growing and expect to open a store every other month, so we will have 50 by 2020.” That would be a 50 percent increase in just three years and average store size at the end of 2017 was 40,000 square feet making them the largest off-course retailer in golf in terms of average space.

It’s plain there is no “secret” to PGATSS success or maybe their secret is the relentless application of good business principles matched to an understanding of their customers.

Refreshing to say the least.

Come Back Tiger


For a lot of reasons besides the thrill of watching him play this madding game we need a healthy Tiger Woods back on Tour.

He draws attention regardless of his score. TV ratings take a big bump whenever he tees it up not to mention how much they increase when he is in contention. Companies get more “eyeballs” on their advertisements resulting in more sales and more return on their investment. In the case of the golf equipment OEMs such as TaylorMade Golf and Bridgestone Golf who pay Woods to endorse their products that can be significant.

Then, let’s not forget tournament ticket sales, merchandise sales, refreshments and pro-am fees. The more money raised the more can go to charity. Plus, though his turning professional in 1996 may not have resulted in a permanent increase in the number of golfers, there’s no denying a healthy Tiger attracts attention and bolsters the sport’s image which doesn’t hurt participation.

Whether Woods is the greatest player of all time or not, the truth is he still brings an interest and excitement to any event he enters. Insiders would say, “He moves the needle.” Is his career over? Who knows and it seems that even he doesn’t know.

Maligned, sometimes unfairly, and praised, sometimes undeservedly, but whatever the circumstances he has been the face of professional golf and for the past two decades has been the most talked about and written about golfer on Tour.

Dealing with just the facts, rather than what sometimes passes for news and is actually opinion, Woods is a forty-something athlete who has a bad back and there’s always a big question mark with that type of injury. Three surgeries put him on the sidelines beginning in August 2015. The layoff ended with his ballyhooed return in early December 2016 at a 17-player charity exhibition and no cut. He finished 15th.

Next in late January this year he teed it up at Torrey Pines Golf Club less than an hour from where he grew up. His rounds of 76 and 72 missed the cut by four strokes. Then he flew commercially to Dubai (Really? It’s hard to believe he would go commercial) where, after smoothing it around for a 77, Woods was hit by back spasms forcing his withdrawal.

Though had planned to, he did not play at Riviera (his charity is a primary beneficiary) nor the Honda near his home in South Florida revealing on TigerWoods.com his doctors had ordered no activity to let his “back calm down.”

And those are the facts. With the Masters five weeks away and his often voiced determination to win more major championships it will be interesting to see if he is able to play. Or even if his back is OK Woods may feel his game isn’t ready for prime time, that he can’t be competitive and decide against going to Augusta.

It’s important to not get carried away with speculation, guessing and wishful thinking. Woods doesn’t need the money but does, from all reports, still want to win more majors, i.e., continue chasing Jack Nicklaus’ record.

Besides, there’s one other salient fact about the former world number one who held that spot for a total of over 13 years. In less than nine years Woods will be eligible for the Champions Tour.

Tiger’s In – Nike’s Out

woods_2015_wyndham

He hasn’t put his game on display for over a year and his last PGA Tour win was in August of 2013 but the soon to be 41-year old has created lots of attention by saying he will play in a charity event October 10-11 followed by the Safeway Open October 13-16.

And the company whose clubs he has played since 2002 is getting out, out of the club, bag and ball business to concentrate on shoes and apparel.

Tiger Woods and Nike, inseparable in the minds of many, have had an amazing run together. Woods currently has 79 Tour wins with 14 majors (not all using Nike equipment) ranking second all-time in both categories. Nike though, was never able to come up with a category-defining club in spite of having on the payroll Tom Stites, one of the most respected club designers in the business. What they did however, with Woods under the most lucrative contract in golf, was become the number one golf apparel brand.

It’s no wonder, with the equipment business having at best a minimal-growth future, the decision to leave that arena was made.

Woods and other staff members, most notably Rory McIlroy and Michelle Wie, will continue to wear Nike Swoosh apparel so they will still have a huge presence in the minds of consumers. Golfers just won’t be able to purchase Nike clubs.

The effect the Nike withdrawal from selling equipment is uncertain but a good estimate is it probably won’t be very large. The golf division never had more than $800 million (last year $706 million) in sales but since the breakdown between hard goods and soft goods was not reported, actual club sales are unknown. They never approached a 10% market share in hard goods.

Some in the media are saying Nike’s problems are because Woods hasn’t been playing and that’s incorrect. Nike didn’t have market leadership or even contend for leadership when Woods was at his best, winning multiple times in a season. His presence on Tour alone never could generate the amount of business Nike wanted to dominant the golf hard goods sector but did help push soft goods to the number one spot.

Golf for Nike was a tiny part of their overall business, less than two percent, and several factors virtually preordained their decision. The small market share plus an industry where product lifecycles are measured often in months with relatively large development costs meant staying just didn’t make sense. It was obvious golf equipment had to go.

With Nike paying more attention to golf performance and lifestyle soft goods, the biggest impact could be seen by competing shoe and apparel brands Acushnet’s FootJoy, adidas and Under Armour. Adidas is also leaving equipment and selling its golf brands TaylorMade Golf and Adams. The other major player Acushnet, owner of Titleist, is in the process of going public which typically can create uncertainly in corporate decision making.

This could mean Callaway picks up the major portion of Nike club sales however large it was and undeniably Callaway has been on an upwards trend since Chip Brewer took over as CEO. Privately-owned Ping and others potentially could see a bump in sales as well.

With all that in mind, which clubs will Woods switch to now that he plans to compete and again chase Nicklaus’ record of 18 majors?

Well, it’s not clear he will switch at all and for sure not right away though Woods has said companies are sending lots of clubs to try out. He hasn’t played a Tour event since August 2015 and it’s unlikely he will make a club change soon. Additionally any equipment company paying the amount of money Woods can demand will want their logo prominently display on his cap and shirt so there’s an immediate conflict with his Nike apparel contract. Nike is worth several millions each year to Woods and the contract doesn’t renew until the end of 2018 so he’s not going to put it in jeopardy.

One thing is for sure, fan interest will continue as will the speculation about Woods as he tries to get back to being top of the Tour.

The Mistake Jason Didn’t Make

day_tmagJason Day is the world’s number one ranked golfer though Dustin Johnson with his superlative play this summer is gaining on him and a lot depends on the outcome at East Lake Country Club in two weeks at the Tour Championship.

However, that not the point of this column.

The point is to congratulate Day for not making the same mistake numerous other stars have made (including Payne Stewart after he won his first major) of switching equipment companies. Often what happens is though the star is being paid lots of money to play the new clubs, they don’t perform like the old clubs.

Many struggle for months if not an entire season trying to recapture the winning magic they had found in the old sticks.

Of course, as soon as winning a few tournaments or a major pushes a player higher in the golf consumer’s consciousness equipment makers line up offering significant monetary inducements to drop the clubs that made them famous and take on new ones.

Day hasn’t done that, in fact he had already re-upped with his club company TaylorMade Golf several months ago in advance of the contract renewal date at the end of the year.

What he didn’t continue was his contract with TMaG’s parent company adidas to wear their shoes and apparel.

Therefore the announcement he had signed with Nike to endorse shoes and apparel for a reported $10 million annually was not a huge surprise. Day not only will continue with TMaG for his clubs he can’t play Nike clubs since they dropped out of that part of the business last month.

So congratulations to Jason Day for not making a potentially disastrous choice.

Callaway & TMaG Sales Up

CallawayTMaG_400x300

The third quarter financials of Callaway Golf (NYSE:ELY) and TaylorMade-adidas Golf reflect small sales increases over the previous year but year-to-date sales for both are lower.

Callaway reported third quarter sales of $176 million with a $3.6 million loss compared with 2014 sales of $169 million and a $1.1 million loss. For nine months sales were $62 million less than last year at $690 million and pretax income was $11 million lower to $50 million. The company says early sales figures for the new Great Big Bertha driver have been encouraging.

TaylorMade-adidas, part of apparel giant adidas Group (OTCMKTS:ADDYY), said third quarter sales rose 6.5% to $173 million driven by double digit percentage increases in metalwoods. Profit margins were lower while year to date sales were $737 million, down 13% from 2014.

Restructuring of TMaG continues with the announcement in the third quarter report further layoffs will occur before year end effecting 14 percent of company employees worldwide. This is on top of a six percent layoff in July and previous layoffs in 2014.

Adidas is investigating sale of the Adams Golf and Ashworth brands, part of TMaG, and speculation is TaylorMade may be sold as well due to continued underperformance of sales and profits. The company acknowledged sales of last season’s R15 driver were “disappointing” but that the M1 driver model introduced in September along with the PSi irons recently announced would provide increases. Both have already been positively received in the marketplace.

TaylorMade on the Block?

TmaG_Headquarters_400x300

Adidas (OTCMKTS:ADDYY) said they have engaged an investment bank to look into selling non-core golf brands Adams and Ashworth which along with TaylorMade Golf make their golf division. A sale of TaylorMade however, was not ruled out as golf division sales had double-digit declines in the second quarter following lower first quarter sales following a 29 percent drop in 2014.

Golf industry insiders speculate a purchaser may come from outside the sporting goods business segment due to the long term trend of declining equipment sales particularly in the U.S. which accounts for approximately one-half of worldwide market.  

In response to decreasing business TMaG has already changed Chief Executive Officers twice in the past 18 months and undergone two rounds of employee layouts in the past year. Adidas Chief Executive Herbert Hainer said TaylorMade’s the current R15 and AeroBurner metalwoods had not met sales expectations and he was hopeful the new models being introduced next month would be a success. 

Not part of the consideration, at least at this time apparently, is spinning Adams, Ashworth and TaylorMade off as a separate company and selling shares to the public as Acushnet-owner Fila has announced it is considering.

TMaG & Microsoft Partnership

TaylorMade Golf Company and Microsoft using the Microsoft Band have come together and created new performance technology for golfers.

“Digital technology is playing a bigger part in peoples’ lives today,” said David Abeles, CEO of TaylorMade Golf Company. “This is no different in the golf space, so it was a natural fit to partner with Microsoft in developing this innovative platform, aimed at enhancing the golfers experience through a series of unprecedented smart technologies.”

MicrosoftBand

MicrosoftBand

“We are excited to bring the golf experience to the Microsoft Band,” said Yusuf Mehdi, corporate vice president, Microsoft Devices and Services. “The combination of walking several miles with the physical rigor that goes into playing a round provides a great opportunity for Microsoft Health and Microsoft Band to track our golf customers’ fitness and provide observations to help take their game to the next level.”

Microsoft Band, the first by Microsoft Health, helps the user reach wellness goals by tracking heart rate, steps, calorie burn and sleep quality as well as email previews and calendar alerts.

Applications on the Microsoft Band will provide shot tracking and analysis capabilities beginning with the Golf Tile app which has shot tracking, GPS yardages to front, middle and back of the green and a digital scorecard. Plus biometrics such as calories burned, steps taken, heart rate and duration of the round will be captured. Data shows on the Microsoft Band throughout the round but a summary can also be found on the Microsoft Health phone application (iOS, Android and Windows Phone) or Microsoft Health web dashboard afterwards.

TMaG will soon launch a new app named myRoundPro, a standalone analytics platform that is enhanced when used in conjunction with the Golf Tile and Microsoft Health. myRoundPro will analyze golfers’ statistics in greater detail such as strokes gained, proximity to the hole, fairways hit and greens in regulation.

The Microsoft Band is sold for $199 by Microsoft Stores, at Amazon, Best Buy and Target and online at microsoftstore.com.