Player Impact Bonus Affects Fans

After Golfweek revealed the new popularity-based bonus plan for PGA Tour members most comments were focused on the players and made points such as undoubtedly Tiger Woods will be at the top of the list when the program goes into effect in January. This $40 million windfall rating social media popularity may affect fans and opinions have been scarce concerning how fans, the most important factor in the equation, will be impacted. Continue reading

Callaway and Topgolf—What’s Next?

Callaway Golf’s (NYSE: ELY) purchase of Topgolf International, Inc. has been completed, paid for with the issuance of 90 million additional shares of stock valued at less than $1.8 billion the time of the announcement last October and not counting the 14% of Topgolf Callaway already owned. Continue reading