Three tracks, two sliding weights and an adjustable hosel put the Mizuno ST-G 220 driver at the head of the list when it comes to modifying the stock club to the needs of a particular player’s swing. Continue reading
The TaylorMade Golf 300 Mini Driver is designed with high launch and low spin for better players. Recalling the success of the original 300 series drivers the steel sole is V-shaped so it can be used off the fairway. Continue reading
Titleist introduces the ultralight TSi1 driver for those with swing speeds less than 90 mph and the low-spin TSi4 driver for better players with faster swings. Continue reading
Mizuno bills the better-player ST-Z and game-improvement ST-X as their next generation designs. Both have a forged beta titanium face, Mizuno’s Wave Sole and an adjustable hosel. Continue reading
The Wilson Staff D9 driver is designed with the face having hundreds of tiny zones of differing thickness and an enlarged sweet spot plus a 3-layer crown of Kevlar and carbon fiber. Continue reading
Honma Golf is making a significant effort to capture a bigger portion of the golf equipment business in the United States and the newest string to their bow is the TR20 family of clubs. TR20 stands for Tour Release 2020 and the line is slotted in the better-player category. Continue reading
Callaway Golf’s latest line of clubs is called Mavrik and clearly builds on the success of last year’s models especially the Epic Flash drivers. The purchase of a new supercomputer doubled computational capacity and gave them the opportunity to broaden the use of artificial intelligence (A.I.) and machine learning pioneered last year. They were able to apply this sophisticated system across the entire Mavrik family—drivers, fairway woods, hybrids and irons. Continue reading
TaylorMade Golf’s entry in the ‘metalwood wars’ for 2020 is the SIM model which seems to be a logical progression from the previous M-series that introduced both the Twist Face and resin injection with the new family placing increased emphasis on aerodynamics. Continue reading
A year ago, golf industry executive Mark King former TaylorMade Golf CEO became a “strategic advisor” for Honma Golf and even without any insider information the reason was apparent. The Japan-based Honma wanted a bigger presence in the American, indeed the world, equipment market. King has now moved on to the top spot at Taco Bell, but he left his imprint on their view of the equipment business. Continue reading
Titleist’s line for the 2019 season especially the TS2 and TS3 drivers were products of the Titleist Speed project, an internal program to maximize ball speed. The new design has paid benefits making Titleist drivers the most played on the PGA Tour and helped to remove the “too short and too much spin” reputation of earlier models especially the 917D.
Whether the feeling that Titleist couldn’t be competitive distance-wise with Callaway’s Epic/Rogue/Flash or TaylorMade’s M series drivers was fair or not, the TS2/TS3s have moved beyond that as a consideration. Last week they were joined with a model for better players who generate a lot of driver spin, the smaller clubhead low-spin TS4. Continue reading
Designing golf clubs always involves compromises but the two attributes every manufacturer is looking to build into their clubs are distance and forgiveness. The reasons are pretty obvious—distance sells clubs especially drivers and forgiveness means average players find it easier to hit. Continue reading
“Whilst delighted for all the players, it’s quite sad to see The Old Course of St Andrews brought to her knees by today’s ball & equipment,” October 8, 2017 nine time major champion, Gary Player.
Player was intense competitor, intelligent and perceptive with tremendous stature in the game but unfortunately the opinion expressed in this tweet ignores the reality of golf today. But in case your attention at the time was otherwise occupied here’s a bit of background.
Ross Fisher playing in the European Tour Alfred Dunhill Links Championship at the “home of golf,” the Old Course at St. Andrews, posted a course record 61 in a vain attempt to catch winner Tyrrell Hatton. Player seems to conclude Fisher’s record and other low scores posted during the Dunhill were due to the ball and equipment. He is not only mistaken but for everyone who plays, dangerously wrong. Let me explain.
Player didn’t mention that for four days the weather was everything one could desire this time of year on Scotland’s east coast and most importantly there was little or no wind. St. Andrews has immense landing areas and greens wide open in the front which leaves the wind as its primary defense. Without wind the course is particularly vulnerable to skilled players and you can add that the course set up was not too severe since the Dunhill is a pro-am and amateurs are playing each day.
So with no wind and accessible pin locations low scores are not surprising.
At a tournament length of over 7,300 yards St. Andrews is not a pushover and though scores during the Dunhill were not what we usually see during the Open Championship, it is undeniable that over the years the course has withstood every generation’s best. Not perhaps without some lengthening. Not without reworking some of the tees, putting surfaces and bunkers but always with what my friends in Chicago call “the hawk,” the wind, being a major factor.
The tweet reflects Player’s oft expressed opinion modern clubs and balls are a problem but in truth since the gutta percha ball replaced the featherie 150 years ago someone is always opining the exact same thing after every advance in equipment technology.
The danger in Player and others beating the drum claiming such a sad state of affairs is the USGA and R&A will take it on themselves to “fix the problem.” Following the logic of “drivers are too hot,” or, “the ball goes too far,” could mean further restrictions on equipment or even creation of separate equipment standards for elite-players.
Either would be detrimental.
Both ignore how virtually all elite players follow an intense physical conditioning regimen, a rarity until Tiger Woods turned pro but exactly what Player himself has preached since the 1960s. Additionally those saying today’s equipment is a problem overlook how virtually every elite player makes extensive use of sophisticated computer imaging to dial-in their swing mechanics. Nor are the tremendous advances in agronomy taken into account allowing fairways to be so much firmer they have Stimpmeter readings on the order of greens 50 years ago.
In other words it’s not just equipment and it is overly simplistic to focus solely on the springiness of clubfaces or the improvements to the golf ball when wound balls were replaced. Yes, the ball goes farther but the contention that hurts the game is not supported by facts and is only a desire to keep things as they were, a solution to which will unduly penalize all but a few.
Put another way, do you or any of your friends think you are hitting the ball too far? Or even more simply, do you know of anyone who has given up the game because it’s too easy?
Making rules to rein in distance because it is thought a few hundred professionals and maybe a like number of the best amateurs are hitting greater distances is ignoring the reality of modern golf. It also ignores the laws of physics as pointed out by Frank Thomas (inventor of the graphite shaft and former Technical Director of the USGA) that the increase in distance due to the solid core ball and high rebound driver faces has reached its maximum.
If indeed there is a problem, and I’m not conceding there is, the Tour could solve it by simply setting up courses to be more penal though fans would immediately hate it. The fact the Tour does not do this is a tacit acknowledgement for the status quo. Fans enjoy seeing pros struggle occasionally when faced with narrow fairways, landing zone hazards and four inch rough as at a U.S. Open. But that’s once a year and the USGA not the PGA Tour runs the championship. If penal setups were the case every week it wouldn’t take toursters long to figure out it’s often best to leave the driver in the bag. Fans would lose the excitement of seeing D.J. or Jason or Bubba challenging the course with booming drives.
How much excitement is there in one plain vanilla par-4 after another calling for a three-iron tee shot then a wedge? Not much and what other entertainment business would ever propose to intentionally alienate fans?
World-class instructor Hank Haney puts it best, “Fans don’t go to a baseball game hoping to see some good bunt singles.”
And there’s another factor. If the pros had to play with a restricted equipment it would kill any OEM marketing plan that relies on “Tour validation.” Acushnet, Bridgestone, Callaway, Cobra, Ping, PXG, TaylorMade, Wilson and others spend millions for endorsements and advertising on the premise fans want to play with the same equipment as the pros.
You may argue with the premise but you can’t deny restricting the ball or drivers used by elite players would drastically change the economics of the club business…probably for the worse.
As I have written before the so-called distance problem isn’t a real problem, it’s only a conclusion drawn based on an opinion or maybe even an unacknowledged yearning for the “good old days.” The idea modern equipment hurts the “integrity” of the game is almost fatuous and certainly dangerous. It’s a triple threat with the potential to push golfers out of the game, alienate fans and jeopardize the ability of manufactures to be rewarded for their advances in equipment design.