Callaway Mavrik Drivers

Callaway Golf’s latest line of clubs is called Mavrik and clearly builds on the success of last year’s models especially the Epic Flash drivers. The purchase of a new supercomputer doubled computational capacity and gave them the opportunity to broaden the use of artificial intelligence (A.I.) and machine learning pioneered last year. They were able to apply this sophisticated system across the entire Mavrik family—drivers, fairway woods, hybrids and irons. Continue reading

Honma’s Newest Game Improvement Clubs-XP-1

A year ago, golf industry executive Mark King former TaylorMade Golf CEO became a “strategic advisor” for Honma Golf and even without any insider information the reason was apparent. The Japan-based Honma wanted a bigger presence in the American, indeed the world, equipment market. King has now moved on to the top spot at Taco Bell, but he left his imprint on their view of the equipment business. Continue reading

Low-Spin Driver from Titleist
The New TS4

Titleist’s line for the 2019 season especially the TS2 and TS3 drivers were products of the Titleist Speed project, an internal program to maximize ball speed. The new design has paid benefits making Titleist drivers the most played on the PGA Tour and helped to remove the “too short and too much spin” reputation of earlier models especially the 917D.

Whether the feeling that Titleist couldn’t be competitive distance-wise with Callaway’s Epic/Rogue/Flash or TaylorMade’s M series drivers was fair or not, the TS2/TS3s have moved beyond that as a consideration. Last week they were joined with a model for better players who generate a lot of driver spin, the smaller clubhead low-spin TS4. Continue reading