Epic Flash Star –Ultra-Lightweight Ultra-Premium

Sometime ago Callaway Golf made the decision to create a club line that would appeal to a rather small but nonetheless significant portion of golfers looking for maximum performance. The target was those with slower swing speeds wanting the latest technology packaged in very lightweight high-performance clubs willing to pay prices in the upper end of the price spectrum.

Callaway’s first solution targeting this demographic was the Epic Star line they brought to market in September of 2017. Now they have introduced an update, the Epic Flash Star, an ultra-lightweight family of clubs at an ultra-premium price but incorporating the latest technology introduced this year in the Epic Flash. Continue reading

Callaway Gets Flash

Callaway Golf (NYSE: ELY) is the largest seller of golf clubs with a dominant position in drivers going back to the Great Big Bertha Epic in 2017 and extended with the Rogue model of last year. Golfers demand distance from a driver and to accomplish that designers need to make one that provides lots of ball speed with low backspin and minimum side spin.
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