Late in 2021 PGA Tour veteran and four-time major winner Bruce Koepka signed an equipment deal with Srixon and their wedge division Cleveland Golf in part to be able to play the new Srixon Z-STAR Diamond ball. Continue reading
The new AVX from Titleist is the third generation of this soft feel, low spin, low trajectory alternative to their Pro V1 and Pro V1x balls with changes in the both the urethane cover and core. Continue reading
Since Callaway made a major investment to upgrade their ball making facility, they are better able to control manufacture from start to finish and this shows in the new Chrome Soft ball series each of which also has a new core formulation and cover pattern. Continue reading
Callaway Golf fills out the Chrome Soft golf ball family with the X LS, a four-piece urethane cover model targeted for play by high swing speed players wanting a soft-feel ball with low spin off the tee but low launch and high spin with short irons. Continue reading
A new dimple design with two radii improves air flow over the TaylorMade TP5 and TP5x golf balls. TP5 has also has a larger more response core while the firmer TP5x has a softer urethane cover. Continue reading
Srixon’s Z-Star 2021 family is the seventh generation for this line of golf balls and includes the 3-piece Z-Star and 4-piece Z-Star XV with both having enhanced spin plus more ball speed from a gradational density core. Continue reading
The e12 Contact from Bridgestone has a cover with a unique dimple shape featuring a raised center allowing more of the cover to contact the clubface at impact giving better transfer of energy to produce more distance and control. Continue reading
Titleist has updated their bestselling Pro V1 and Pro V1x and the most played balls on every professional tour with redesigned aerodynamic dynamic dimples plus a new core, casing and cover for increased distance, softer feel and more control. Continue reading
Callaway says the ERC Soft is their longest ball with soft feel and for 2021 it has a new cover material and core to promote maximum distance along with greenside control. Continue reading
OnCore’s new Vero X1 4-piece urethane cover golf ball has a larger core to provide more iron spin for added control. Continue reading
Wilson reenters the premium category with the Staff Model, a four-piece cast urethane cover ball. Continue reading
Acushnet Holdings Corp. (GOLF: NYSE) has two franchise brands, Titleist and FootJoy, that dominate in their respective market segments, golf balls and golf shoes. In the ball business Acushnet’s Pro V1 and Pro V1x are the industry standard played by roughly two-thirds of professionals on the PGA Tour and probably an even higher portion of elite amateurs.
But (you know there’s always a “but”) evidently among the prime demographic target millennial golfers, described as young, occasional players, the brand is perceived as not “cool.” Never one to back away from a challenge, Acushnet is aiming at these millennials with a new ball brand called Union Green and building an image around it nothing like the traditional somewhat staid aura of Pro V1 nor the “It’s All About Distance” of their lower cost Pinnacle. Continue reading
There’s always a risk when a company tries to improve on a popular product. However, Dean Snell of Snell Golf is not against taking chances if it means a better product for the fiercely competitive golf ball market dominated by Titleist and their flagship Pro V1 and Pro V1x models.
In its fifth year, Snell Golf’s latest challenge to the Titleist number one position is a redo of the MTB Red and named the MTB-X. (As an aside, MTB stands for “My Tour Ball.” Clunky to say the least and which thankfully appears to have disappeared from the company lexicon.)