Play Smart, Not Hard

The TravisMathew brand (no relation to your reporter) owned by Callaway Golf (NYSE: ELY), is branching out into performance footwear and gloves with a catchy campaign label of, “Play Smart, Not Hard.”
Here is a brief rundown of the six shoe models and one glove style that premier this week.
The Ringer is a waterproof spiked shoe with a fully gusseted upper and a performance foam midsole combined with a molded sock liner giving lots of cushioned support. Breathability is provided with a space mesh liner in the upper. At retail for $199.95 per pair
The MoneyMaker ($159.95) shoe is waterproof with a lightweight midsole and TPU spikeless bottom. Comfort is provided with a molded dual density sock liner and an engineered knit in the upper gives lots of ventilation.
The Legend Tour Golf Shoe ($249.99) has Cuater’s Sweet Spot Technology foam midsole making it very comfortable. Waterproof, molded sock liner and full grain leather.
The Wildcard is lightweight and spikeless plus features a comfort midsole it is water resistant at a golfer-friendly $129.99
The Daily comes in two version and both are casual go-with-everything shoes. The Daily Knit is made with a lightweight knit upper and the Daily Wool has a wool upper that is moisture wicking. Either version is $119.99.
The Phenom ($149.99) features an engineered knit upper with leather accents making it a great all-occasion shoe.
Cuater Golf Gloves are made of cabretta leather with finger perforation for breathability and offer the choice of seven prints, patterns and colors with pricing between $29.99 and $39.99.

New From New Balance

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New Balance is known primarily for their high quality running shoes but they also make top notch golf shoes that have been tested and worn by this writer since their introduction. The company is based in Boston and among their worldwide manufacturing facilities are five plants in the U.S. that make more than 4 million pairs of shoes each year. This allows them to use the “Made in the U.S.A.”  label when over 70% of a shoe is domestically produced.

Golf shoes from New Balance were first seen at the PGA Merchandise Show in 2014 with six styles for men and women and since then the new player in the market has been able to effectively compete with the more established brands.

The latest from New Balance are the NBG2004 due to be at retail Sept. 15. These are good looking athletic-style golf shoes that don’t weight a lot (11.6 oz.) and have seven low profile cleats using the Champ Slim-Lok Zarma Tour system. The upper is waterproof microfiber and the NBG2004 makes use of New Balance’s REVLite midsole for comfort.

Designed with a wider forefoot that lets the wearer’s toes spread out for better balance, the instep is slightly lower to promote feeling of being “connected” with the ground to help with a more powerful swing. The PW-1 last also has a narrower heel for stability and a shallower toe area to lock in the front part of the foot. The upper is waterproof microfiber leather with plenty of support and a form-fitted tongue.

The REVLite midsole was first created as lightweight cushioning for runners and works similarly for golfers. There’s also a two year waterproof warranty.

The NBG2004 will be offered in three color combinations: White/Red, Grey/Blue and Black/Green. Suggested retail price is $119.95.