“Culture Eats Strategy for Breakfast.”

Matt Corey, Chief Marketing Officer for PGA TOUR Superstore, leans forward to make his point, “Culture eats strategy for breakfast.”

In other words, all the grand plans in the world won’t work unless the company’s people are committed and feel part of the them.

It sounds simple however that doesn’t mean it’s easy. The proof is in the doing…and PGATSS is doing in spades.

The golf merchandising landscape is littered with failed ventures that attempted to sell to consumers conditioned with “gimme a deal” mentality fostered by Internet sellers and marginal brick and mortar operators whose primary strategy was continuous discounting in the hopes of producing sales. Continue reading