TS1 – Titleist’s Driver for Slower Swingers

Titleist decided in order to be major factor in the driver business they would have to make and sell drivers that hit the ball farther and get rid of the less distance-too much spin label worn particularly by the 917 model. The competition from TaylorMade Golf and Callaway Golf is impressive. Both are known for innovative designs and when Cobra Golf and PING are factored in the problem Titleist faced was not simple. No one could logically expect competitors of this caliber to sit idly by while Titleist worked on something new. Continue reading